Korean Stars Celebrate National Liberation Day

August 15 is Korea’s National Liberation Day and celebrates Korea’s liberation from Japanese occupation. This year marks the 72nd anniversary of the national holiday. Song Hye Kyo worked with Professor Seo Kyung Deok to publish a Korean history travel guidebook for Kyoto in honor of the holiday. Many stars posted photos of the Korean flag […]

May Drama Actor Brand Reputation Rankings Revealed

The Korea Business Research Institute revealed brand reputation rankings for drama actors based on their findings from data gathered about 50 actors who appeared in dramas that aired between April 20 and May 21. The factors analyzed were brand participation, media attention, communication, and community interest. First place went to Park Hae Jin with a […]