August Male Advertisement Model Brand Reputation Rankings Revealed

It seems like his marriage announcement only made him more popular, because Song Joong Ki is the top brand spokesperson for the month of August. The Korean Business Research Institute analyzed the brand reputation of advertisement models by looking at participation, communication, and consumer behavior indexes of 21,166,611 pieces of big data from July 13 to August […]

“Ruler: Master Of The Mask” Cast Shares Thoughts About End Of Filming At Wrap Party

The cast of “Ruler: Master of the Mask” has expressed their feelings after they wrapped up filming for the drama. On the evening of July 3, the cast and crew of MBC drama “Ruler: Master of the Mask” got together for a wrap party after finishing shooting the drama. Actors Yoo Seung Ho, Kim So […]

May Drama Actor Brand Reputation Rankings Revealed

The Korea Business Research Institute revealed brand reputation rankings for drama actors based on their findings from data gathered about 50 actors who appeared in dramas that aired between April 20 and May 21. The factors analyzed were brand participation, media attention, communication, and community interest. First place went to Park Hae Jin with a […]