Snapchat “Crowd Surf” stiches together everyone’s concert videos

 Snapchat’s got a new trick to stay one step ahead of Instagram by turning everyone’s quick video clips from concerts into a much more watchable music video you control. Snapchat “Crowd Surf” uses artificial intelligence machine learning technology to analyze when lots of people are all recording the same musical performance at the same time. It […]

Google reportedly offered $30 billion to acquire Snapchat

 Nerdy Google has failed at social time and time again, so it considered buying teen sensation Snapchat. The search giant held informal talks with Snap and floated an offer of $30 billion in 2016 before Snap’s last funding round, and just before its IPO this year, according to Business Insider’s Alex Heath. That offer was […]

Snapchat’s Foursquare and Factual partnerships double geofilter usage

 Borrowed location databases are paying off big time for Snapchat. They allow users to turn any nearby landmark or business into a stylized geofilter that they can overlay on their photos and videos. Before Snapchat partnered with location data providers Foursquare and Factual, only a few popular neighborhoods, cities, and places had their own geofilters. […]

Snapchat acquires social map app Zenly for $250M to $350M

 Snapchat’s newest feature Snap Map is based on its latest acquisition, social mapping startup Zenly. TechCrunch has learned that Snapchat has bought Zenly for between $250 million and $350 million in mostly cash and some stock in a deal that closed in late May. Snapchat will keep Zenly running independently similar to how Facebook lets […]

Snap acquires Placed to prove geofilters drive store visits

 If Snapchat’s growth remains slow, it needs to maximize how much it can charge per ad by demonstrating they inspire purchases and physical store foot traffic. So today, Snap confirmed to TechCrunch that it’s acquired location-based analytics and ad measurement startup Placed for an undisclosed sum. Placed will help Snap scale its measurement systems like […]