August Movie Actor Brand Reputation Rankings Revealed

On August 27, the Korean Business Research Institute announced the August brand reputation rankings for movie actors. The results are based on the analysis of interaction, media coverage, communication, and community indexes for 165,104,765 pieces of big data on 50 actors from July 25 to August 26. This is a 16.53% rise from the 139,284,258 pieces of big data […]

August Male Advertisement Model Brand Reputation Rankings Revealed

It seems like his marriage announcement only made him more popular, because Song Joong Ki is the top brand spokesperson for the month of August. The Korean Business Research Institute analyzed the brand reputation of advertisement models by looking at participation, communication, and consumer behavior indexes of 21,166,611 pieces of big data from July 13 to August […]

Celebrities Complete Their Civic Duty And Vote For Korea’s Next President On Election Day

Election day has arrived in South Korea today and Korean celebrities have done their civic duty by casting their vote for Korea’s 19th president. This election is receiving a great deal of attention globally as it will determine the next president following Park Geun Hye’s impeachment. Many stars have already cast their votes through early voting on […]

Actors, Idols, And Singers Feature On “The List” Of Most Fashionable Celebrities

On the April 24 episode of tvN’s “The List 2017,” experts selected which Korean celebrities they thought were the most fashionable. G-Dragon G-Dragon topped the list and was especially noted for being a trendsetter, popularizing items such as skinny jeans and high-top shoes. Stylist Jung Bo Yoon said, “Even fashion school students get inspired by […]