September Variety Star Brand Reputation Rankings Revealed

On September 3, the Korean Business Research Institute announced this month’s brand reputation rankings for variety stars. The results are based on the analysis of interaction, media coverage, communication, and community indexes for 33,385,505 pieces of big data on 36 variety stars from August 1 to September 2. Lee Sang Min rose back to first after dropping to second […]

August Male Advertisement Model Brand Reputation Rankings Revealed

It seems like his marriage announcement only made him more popular, because Song Joong Ki is the top brand spokesperson for the month of August. The Korean Business Research Institute analyzed the brand reputation of advertisement models by looking at participation, communication, and consumer behavior indexes of 21,166,611 pieces of big data from July 13 to August […]