August Movie Actor Brand Reputation Rankings Revealed

On August 27, the Korean Business Research Institute announced the August brand reputation rankings for movie actors. The results are based on the analysis of interaction, media coverage, communication, and community indexes for 165,104,765 pieces of big data on 50 actors from July 25 to August 26. This is a 16.53% rise from the 139,284,258 pieces of big data […]

August Male Advertisement Model Brand Reputation Rankings Revealed

It seems like his marriage announcement only made him more popular, because Song Joong Ki is the top brand spokesperson for the month of August. The Korean Business Research Institute analyzed the brand reputation of advertisement models by looking at participation, communication, and consumer behavior indexes of 21,166,611 pieces of big data from July 13 to August […]