Final Review: What “The King Loves” Did Right And Where It Missed The Mark

We’ve reached the end of historical drama “The King Loves,” and it’s been quite a ride. The drama started out lighthearted and fun, and while it maintained notes of this until the very end, it also left me with a whole lot of bitter feelings ranging from dissatisfied to completely devastated. But along with this frustration, there was […]

August Movie Actor Brand Reputation Rankings Revealed

On August 27, the Korean Business Research Institute announced the August brand reputation rankings for movie actors. The results are based on the analysis of interaction, media coverage, communication, and community indexes for 165,104,765 pieces of big data on 50 actors from July 25 to August 26. This is a 16.53% rise from the 139,284,258 pieces of big data […]

August Male Advertisement Model Brand Reputation Rankings Revealed

It seems like his marriage announcement only made him more popular, because Song Joong Ki is the top brand spokesperson for the month of August. The Korean Business Research Institute analyzed the brand reputation of advertisement models by looking at participation, communication, and consumer behavior indexes of 21,166,611 pieces of big data from July 13 to August […]

First Impressions: “The King Loves” Has Solid Start With Plenty Of Conflict, Romance, And Aesthetics

This week, MBC aired its new traditional drama, “The King Loves,” based on Kim Yi Ryung’s novel by the same name. The drama stars Im Siwan, making his return to dramas after three years and his first sageuk in five years; YoonA, starring in her first sageuk ever; and Hong Jong Hyun, taking a new role after […]