October Boy Group Brand Reputation Rankings Revealed

The Korean Business Research Institute has released new data on boy group brand reputation rankings for the month of October. The institute analyzed 72,462,236 pieces of big data from September 13 to October 14 and measured consumers’ brand participation, media coverage, and communication. For October, the top spot went to BTS, who had a brand participation index of […]

July Boy Group Brand Reputation Rankings Revealed

For the ninth month in a row, BTS has topped the boy group brand reputation rankings! The Korean Business Research Institute looked at interaction, media coverage, communication, and community indexes of 103,665,054 pieces of big data from June 7  to July 8 to analyze the brand reputation of boy groups. This is a 27.16 percent increase […]