OneSignal raises $7M for its free push notification tools

 Push notifications are one of the main ways we connect with our apps —  but according to OneSignal CEO George Deglin, most of the tools for managing those notifications are too expensive without offering the features that developers need. Deglin’s company started out as a Y Combinator-backed mobile developer  called Hiptic Games. It was as a […]

Facebook bans “cloaking” of spam sites that fool filters

 “Cloaking” sounds sci-fi but it’s actually a trick used today by spammers to show content moderators or search engine spiders an innocent looking version of their site while real visitors just see ads and scams. For example, some spammers try to fool Facebook’s review team and tech by showing any of its staffers’ IP addresses […]

Snapchat’s Foursquare and Factual partnerships double geofilter usage

 Borrowed location databases are paying off big time for Snapchat. They allow users to turn any nearby landmark or business into a stylized geofilter that they can overlay on their photos and videos. Before Snapchat partnered with location data providers Foursquare and Factual, only a few popular neighborhoods, cities, and places had their own geofilters. […]

Snap acquires Placed to prove geofilters drive store visits

 If Snapchat’s growth remains slow, it needs to maximize how much it can charge per ad by demonstrating they inspire purchases and physical store foot traffic. So today, Snap confirmed to TechCrunch that it’s acquired location-based analytics and ad measurement startup Placed for an undisclosed sum. Placed will help Snap scale its measurement systems like […]